The brains behind PGA Tour Superstore site selection
A Twin Cities retail insider describes the PGA Tour Superstore’s site selection for its first store in Minnesota as a “cerebral move.”
The Georgia-based retailer said Friday it would lease a former Sports Authority store across from the Ridgedale Center mall, which is enjoying a renaissance in the west metro. The store also will open about six months ahead of the 41st Ryder Cup tournament to be held at the Hazeltine National Golf Club in Chaska.
The golf-centric sporting goods store will open in April in a 41,000-square-foot space at 12380 Wayzata Blvd. in Minnetonka.
The store will be a “great addition to the Twin Cities retail landscape – and putting it in that particular location is a cerebral move,” said Dick Grones, retail developer and broker for Edina-based Cambridge Commercial Realty.
The former Sports Authority store anchors the 64,776-square-foot Ridgeview Plaza on a frontage road across Interstate 394 from Ridgedale Center, which completed a $50 million upgrade last fall.
For some years, the Ridgedale area “was kind of a lull and a bore,” Grones said, “but it’s become a box-office smash again.”
“I’m sure that factored into the decision somewhat,” he added. “With the addition of Nordstrom and (an expanded) Macy’s, you have some high-end retail spaces, and a golf store like this nearby is also going to attract an affluent demographic.”
PGA Tour Superstore is aiming for an April opening, said Matt Corey, the retailer’s chief marketing officer, who added that the Minnetonka site fit within the company’s search parameters.
“For us, it’s a little bit like finding the right needle in the haystack,” Corey said. “You have to find the right location that has the right size and the right demographics.”
Plus, retail space appears to be scarce. The retail vacancy rate in the Ridgedale area is 4.2 percent, according to CoStar. The metro-wide vacancy rate for retail was 6.6 percent during the last half of 2015, according to the most recent Compass report produced by Bloomington-based Cushman & Wakefield/NorthMarq.
The Sports Authority site became empty last month when the retailer chose not to renew its lease, said Justin Wing, a senior leasing associate for Minneapolis-based CSM Corp., which owns Ridgeview Plaza.
As one sporting goods store was preparing to leave the space, PGA Tour Superstore stepped in and signed a 10-year lease, Wing said. “We are excited they chose this site. It should be a really big draw,” he added.
While the store will feature wall-to-wall golf equipment and accessories, its main attraction will be the experiential component, Corey said. A dozen hitting bays and interactive golf simulators will be available for custom fitting, lessons from PGA professionals and practice for golfers of all levels. The store will also feature a 1,500-square-foot putting green.
The Minnetonka store will be one of the company’s larger spaces across the country, Corey said.
The timing of the store’s Minnesota debut ahead of the Ryder Cup tournament in September is a fortunate coincidence, he said.
“It made sense to open the store when the golf season really kicks off” in Minnesota, Corey said. “But there is no question that the added bonus for us is the fact that the Ryder Cup is just around the corner. That makes it an exciting time to enter the market in the Twin Cities.”
The golf superstore, owned by Home Depot co-founder Arthur Blank, has made a splash in the sporting goods scene in recent years and plans to double its current footprint by 2020, according to the chain’s announcement last week.