Target potential customers using Facebook

Facebook is not only used to communicate with friends and family. Used correctly target potential customers using Facebook can be achieved both organically and paid. There are several ways to help grow your business when it comes to this popular social network. The information below can help you use Facebook to promote your personal brand and offer to grow your customer base.

Benefits of the group

A Facebook group can be beneficial for all members by sharing relevant content with each other. A group can encourage subscribers to join an online community and communicate regularly. It will also give you the opportunity to update your followers, interact and share each other’s business, content and ideas.

It is not advisable to buy Facebook fans just for the sake of having “numbers”. Although it can be tempting, it does not always produce the desired results. These fans are not necessarily targeting your niche and will bring in relatively nothing.

Make sure your Facebook group matches your niche and personal branding. Appearance is important in marketing your personal brand. If your page is unattractive, people are less likely to want to visit it, let alone return.

Share valuable content

Make valuable, content-rich posts and videos. Fans will follow you if they get value and engagement from your content and community. Use Facebook as a means of engagement, not as a platform to promote or try to “sell” your product(s).

Regularly posting videos on Facebook, whether uploaded or live, is another way to share your information and promote your brand. It’s easier to get attention through video. You can also share information about your article in print along with a video for further exposure.

Encourage interaction

Encourage communication with the audience. When a customer posts a comment, respond and engage. If you find a subscriber who offers quality information or products, let them know and share them in your group. Social media is essential to growing your brand and business.

Try to keep the information you post fresh and relevant. Your posts should stay on topic and in your niche. Use a variety of methods to engage your fans, some of which may include:

  • Video

  • Articles

  • Polls

  • Competitions

  • Memes

Adjust your video ideas accordingly to capture your audience’s attention. For example, if you are selling a product, make a video describing the product, how to use it, benefits, etc., rather than just trying to sell the product. Always lead with benefits and value.

More than a social networking site

Facebook is not only a social network but also a powerful business marketing platform. Facebook can be used to reach and grow your business as millions of users are on this site daily; why not use it to your advantage.

Using Facebook correctly can be the catalyst to launch your brand. Get it right from the start so it becomes the foundation for your targeted leads with Facebook.